When the organizers of a National Cancer Institute workshop on social media and clinical trials invited me to speak, they said: We have an ethical obligation to understand social media. Social media is not just trendy. It’s a tool, an opportunity to act in an ethical way, not only to increase recruitment but to help […]
national cancer institute
What evidence would you bring to convince cancer researchers and policy makers to pay attention to how the internet is changing health and health care? That’s my challenge for the Dec. 14 meeting of the President’s Cancer Panel, “The Future of Cancer Research: Accelerating Scientific Innovation” (PDF of the agenda).
Ivan Oransky, executive editor of Reuters Health, provided excellent evidence yesterday regarding the need to look past abstracts of journal articles if accuracy matters to you:
The March 4 issue of the New England Journal of Medicine includes a letter from Brad Hesse, Richard Moser, and Lila Rutten, three National Cancer Institute researchers whose work is a continual inspiration to me. Their analysis of data from the Health Information National Trends Survey (HINTS) shows that the vast majority of Americans, “despite […]
Eric Schmidt wants to solve health care’s “platform database problem” and one critic has countered that “computers cannot practice medicine.” One of Google’s initiatives is to guide consumers to safe, trusted health websites. Is that such a bad thing? Search result placement can make or break a site or a business model, which is where […]