Read this quote from Owen Thomas’s piece about Jeff Bezos and his purchase of The Washington Post, but insert “health care” in place of “media”:
In the tech world—the world where Bezos made his fortune—it’s taken for granted that one should use data about how people use a product to make that product better and introduce new features.
What if we actually did that in the media world—without sneering, without gritting our teeth, and without oversimplifying the enormity of the task?
What if that question were extended to research methods? That is, what if researchers could, without sneering or gritting our teeth, use data to make our projects more inviting to respondents and participants?
I can’t wait to get to explore these ideas at Stanford Medicine X this year. I’m going to lead a Master Class on Participatory Research and this will be one of my themes — data-driven innovation. Another session will focus on other “What if health care…?” questions. I’d love to get the discussion going now on both sessions — please comment below if you have ideas or questions. And I hope I’ll see you in Palo Alto later this month!