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“Instead of being a futurist, you want to be a nowist.”

May 14, 2012 By Susannah Fox Leave a Comment

“By being agile and having your antennas out, you can react when you see the trend starting, rather than relying on these multiyear, multimillion-dollar analyses on the future of X. Instead of being a futurist, you want to be a nowist.”

– Joi Ito in Wired

Filed Under: trends & principles

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Recent Comments

  • Susannah Fox on Public Q&A: “I received scary test results. What questions should I ask my clinician?”: “Thanks, Samantha! I love your signature line/bona fides list — you tick the boxes for “learned and loved experience” described…” May 6, 15:33
  • Samantha Bridge on Public Q&A: “I received scary test results. What questions should I ask my clinician?”: “Great conversation. It has been my experience as a nurse to have the conversation before the testing. What is the…” May 4, 09:05
  • Susannah Fox on Rare Disease in the NYT: “Captivated is such a good description of how I felt, too. I read the essay once through quickly, then a…” Apr 25, 11:12

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