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“Instead of being a futurist, you want to be a nowist.”

May 14, 2012 By Susannah Fox Leave a Comment

“By being agile and having your antennas out, you can react when you see the trend starting, rather than relying on these multiyear, multimillion-dollar analyses on the future of X. Instead of being a futurist, you want to be a nowist.”

– Joi Ito in Wired

Filed Under: trends & principles

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